Mindfulness in a hectic world

Behavioral Design / Experience Design / Service Design

An interactive campaign to invoke behavioural change.

We rush from one place to the next, driven by the stress of the capitalist world.

This lifestyle benefits no one, especially not people with invisible disabilities.

The healthy-looking person walking slowly in front of us in the U-Bahn could be living with a chronic illness or recovering from surgery, and we wouldn't know it.

Raising awareness to promote more mindfulness is a first step, but real behavioral change in society begins with individuals and their own self reflection.

Traditional campaigns often fall short in this regard.

That's why I connected my message for more consideration toward others with an everyday object: the tissue box

Did the information on the tissue and the booklet make you reflect?

77.8%

Yes

The testers reported a positive change within themselves and related the message to their own lives. Through this approach, the simple act of using a tissue becomes a moment of reflection.

The campaign could be fully integrated into public transport to link the positive message to mass transit to encourage and promote mindfulness towards others.